La Plaza Latino Market Opens in South Richmond

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The city of Richmond is pleased to announce that La Plaza Latino Market will be opening in Broad Rock Park in South Richmond on Saturday, April 14, 2012. Through a partnership with the City’s Department of Economic and Community Development; the Department of Parks, Recreation, and Community Facilities; and the Hispanic Liaison Office, the outside market will have a mix of produce, crafts, and food, along with cultural surprises every week. The Merchant’s Club of Virginia, a local Latino business owners association, will be operating the market each Saturday. Other organizations supporting La Plaza include the Sacred Heart Center, the Storefront for Community Design, SunTrust Bank, and the Enrichmond Foundation.  

“A local market in Broad Rock Park has the potential to promote healthy, and active lifestyles, provide an economic outlet for local farmers, artisans and emerging businesses, while encouraging intercultural exchange,” says Mayor Dwight C. Jones.

A “Friends of La Plaza” group is being established, via the Enrichmond Foundation, and will be able to accept tax-deductible donations of materials, equipment and funds to help La Plaza. The Sacred Heart Center is planning to provide a shuttle service to and from the market to areas where residents live that lack transportation means.  
La Plaza Latino Market will be open Saturdays, from 9 a.m. to 2 p.m. at Broad Rock Park, located at the corner of Broad Rock Boulevard and Warwick Road. The market will operate from April 14 through October 13, 2012.  For more information on La Plaza Latino Market, please contact (804) 539-1052.